Art Direction
My art direction blends creative vision with strategic insight—shaping visuals that are both striking and brand-aligned. I lead the development of cohesive narratives that carry across campaigns, touchpoints, and platforms. From concepting and layout to typography and production oversight, I guide the creative process with a focus on consistency, clarity, and emotional resonance.
I collaborate closely with photographers, videographers, designers, and marketing teams to translate brand values into imagery and motion that connect. Whether directing a campaign, building a digital experience, or refining a print piece, I ensure every visual reflects the story, audience, and intention behind the work.
PROCESS
Thoughtful art direction is about the process. It’s the ability to see possibility in the raw, to trust iteration, and to move with both intuition and intent. I believe in starting with the fundamentals—understanding traditional mediums, composition, and form—so that future-forward ideas have something solid to stand on. Process builds clarity. It invites collaboration. It ensures that every choice, from color to crop, serves a larger purpose. In a world moving fast, process is what keeps the work honest—and ultimately, what builds trust.
Attributions
Photography
Darren Setlow Photography © 2025, Jeff Roberts Imaging © 2025
Art Direction + Styling
Emma FitzGerald
Architectecture/Builders
Knickerbocker Group, Bronfman Architects
Interior Designers
Knickerbocker Group, America Dural, DH Design, Darché Designs
Built to Tell
The launch of Prefab Pods was the result of a thoughtfully executed brand and marketing strategy—encompassing naming, visual identity, website, national advertising, editorial storytelling, social and print content, and a rendering collaboration with an international firm. This island delivery marked a pivotal moment in the campaign: a high-production shoot timed with barge and crane logistics off the coast of Maine. Captured in collaboration with photographer Heidi Kirn and her team, the resulting photo and video assets showcased the precision, design integrity, and vision of the brand—brought to life across platforms.
