Approach
I blend creative direction with strategic thinking to develop messaging that is both impactful and aligned with organizational goals. I lead the development of cohesive narratives that span campaigns, channels, and platforms, ensuring every touchpoint reflects the an organization’s purpose, values, and strategic priorities.
I partner closely with internal teams, leadership stakeholders, and creative collaborators—including photographers, videographers, and designers—to translate brand strategy into visual and experiential storytelling that resonates with diverse audiences. Whether guiding a multi-platform campaign or shaping high-level brand strategy, I ensure clarity, consistency, and emotional resonance across every initiative, driving meaningful engagement and organizational impact.
LEADERSHIP + VISION
Strategic Brand Leadership
Guiding long-term organizational positioning, brand direction, and marketing strategy by aligning stakeholders and developing frameworks that strengthen visibility, credibility, and growth.
Integrated Marketing + Communications
Developing integrated marketing and communications strategies that connect organizational goals with audience needs across digital, print, social, and experiential channels.
Creative Direction + Storytelling
Leading visual and editorial storytelling to translate complex ideas into clear, compelling narratives with clarity, cohesion, and emotional resonance across every audience touchpoint.
Market Insight + Audience Engagement
Using audience insights, research, and performance data to inform strategy, strengthen engagement, and refine communication approaches.
Cross-Functional Collaboration + Team Leadership
Partnering with leadership teams, internal stakeholders, external collaborators, and creative professionals to ensure strategic alignment, elevate creative output, and deliver high-impact results.
Client Engagement + Organizational Alignment
Creating alignment between marketing, business development, and client-facing teams through strategic communication, shared tools, and thoughtful processes that strengthen relationships and create a consistent client experience.
Built to Tell
The launch of Prefab Pods was the result of a thoughtfully executed integrated brand, marketing, and communications strategy, including naming, visual identity, website, national advertising, editorial storytelling, and social and print content. A high-production shoot off the coast of Maine—coordinated with photographers, designers, and logistics partners—captured the precision, design integrity, and vision of the brand. The resulting photo and video assets were integrated across platforms, bringing the brand to life and reinforcing its strategic positioning.
Photography + Videography in collaboration with Heidi Kirn and team
Coordinated with an international rendering studio to produce high-quality illustrative visuals prior to the inaugural build. These assets supported the initial PR strategy, introducing Prefab Pods to design audiences and prospective clients and establishing a strong, on-brand visual narrative before the physical launch.
Led the development of a branded newsletter strategy and a range of PR communications to engage design audiences and prospective clients, sharing project stories and reinforcing the brand narrative across all channels.
Recipient of the AIA Maine Honor Award, recognizing Prefab Pods as a top-tier design achievement, supported by elevated, on-brand photography and strategic campaign direction.
Highlighted in Maine Home+Design editorial coverage, the campaign reinforced Prefab Pods’ architectural integrity and design-forward positioning within the regional design and building community.
PROCESS
Thoughtful creative leadership is about guiding the process. It’s the ability to see possibility in the raw, to listen deeply, uncover meaning, and move with both intuition and intent. I believe in starting with the fundamentals—understanding audiences, context, traditional mediums, composition, and form—so that future-forward ideas have something solid to stand on.
Process builds clarity. It invites collaboration. It ensures that every choice, from strategy to story, color to crop, serves a larger purpose. In a world moving fast, process is what keeps the work thoughtful—and ultimately, what builds trust with your audiences.
