Approach
I blend creative vision with strategic insight to develop messaging that is both impactful and aligned with organizational goals. I lead the creation of cohesive narratives that span campaigns, channels, and platforms, ensuring every touchpoint reflects the brand’s story, values, and strategic priorities.
I partner closely with internal teams and external collaborators—including photographers, videographers, and designers—to translate brand strategy into visual and experiential storytelling that resonates with diverse audiences. Whether guiding a multi-platform campaign or shaping high-level brand strategy, I ensure clarity, consistency, and emotional resonance across every initiative, driving meaningful engagement and organizational impact.
LEADERSHIP + VISION
Strategic Brand Leadership
Guiding long-term brand direction and positioning, aligning stakeholders, and developing actionable marketing roadmaps that strengthen brand presence and market impact.
Integrated Marketing + Communications
Designing campaigns and messaging that build brand awareness, drive engagement, and deliver measurable results across digital, print, and social channels.
Creative Direction + Storytelling
Leading visual and editorial storytelling to convey brand narrative with clarity, cohesion, and emotional resonance across every audience touchpoint.
Audience Engagement + Analytics
Leveraging data and metrics to inform strategy, optimize campaigns, and deepen understanding of audiences’ needs and behaviors.
Cross-Functional Collaboration + Team Leadership
Partnering with internal teams, external agencies, stakeholders, and creative professionals to ensure strategic alignment, elevate creative output, and deliver high-impact results.
Built to Tell
The launch of Prefab Pods was the result of a thoughtfully executed brand, marketing, and art direction strategy, including naming, visual identity, website, national advertising, editorial storytelling, and social and print content. A high-production shoot off the coast of Maine—coordinated with photographers, designers, and logistics partners—captured the precision, design integrity, and vision of the brand. The resulting photo and video assets were integrated across platforms, bringing the brand to life and reinforcing its strategic positioning.
Photography + Videography in collaboration with Heidi Kirn and team
Coordinated with an international rendering studio to produce high-quality illustrative visuals prior to the inaugural build. These assets supported the initial PR strategy, introducing Prefab Pods to design audiences and prospective clients and establishing a strong, on-brand visual narrative before the physical launch.
Led the development of a branded newsletter strategy and a range of PR communications to engage design audiences and prospective clients, sharing project stories and reinforcing the brand narrative across all channels.
Recipient of the AIA Maine Honor Award, recognizing Prefab Pods as a top-tier design achievement, supported by elevated, on-brand photography and strategic campaign direction.
Highlighted in Maine Home+Design editorial coverage, the campaign reinforced Prefab Pods’ architectural integrity and design-forward positioning within the regional design and building community.
PROCESS
Thoughtful art direction is about guiding the process. It’s the ability to see possibility in the raw, to trust iteration, and to move with both intuition and intent. I believe in starting with the fundamentals—understanding traditional mediums, composition, and form—so that future-forward ideas have something solid to stand on. Process builds clarity. It invites collaboration. It ensures that every choice, from color to crop, serves a larger purpose. In a world moving fast, process is what keeps the work honest—and ultimately, what builds trust with your audiences.
